We’ve always been obsessed with frames — the shape, the fit, the way a pair of glasses can change an entire look. But we could never find styles that felt truly dialed in: fashion-first design, a precise fit for different face shapes, and lenses that keep up with a screen-heavy, always-moving life.

So we created ØBSERV Eyewear: sunglasses, blue-light frames, and performance-inspired styles that sit perfectly, photograph beautifully, and move effortlessly from laptop to lounge, runway-ready streets to long-haul flights.